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CASE STUDY - Harbour Air Group

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This past month, DeHavilland Dreams worked with Harbour Air Group to deliver custom branded de Havilland Beaver Seaplane models to be sold within their British Columbia air bases. Read how the Wisconsin wholesaler can better promote clients' brand on unique seaplane merchandise, through the use of their in-house graphic design and screen printing agency.


Background
Earlier this month we were contacted by Harbour Air Group, based in Vancouver, British Columbia.
Being a long-time admirer of the Harbour Air organization, we had done some business with members of the company over the years, developing some custom-painted de Havilland Beaver model airplanes that were displayed on location at their various bases.So, when Mark Scoretz, Purchasing Assistant for Harbour AirGroup contacted us in early March looking for some unique seaplane merchandise for their onsite gift stores, we were thrilled to showcase our product offering. Most people are unaware that our company sells the largest known seaplane model around the world…the 1:24th scale de Havilland Beaver DHC-2 seaplane. With a length of 16.5 inches long (prop to rudder) and a wingspan of 24 inches wide, there is no comparison to any other Beaver model available, whether plastic or wood carved. Additionally, this model continues to be our most popular item because it requires little skill to assemble the model with an 8-step “snap” assembly process and detail is second to none.

Proposed Solution
Scoretz recognized the uniqueness of this model and was immediately interested in learning more. Not only did we propose our de Havilland Beaver seaplane model, we took it a step further by offering to develop private label branding (in-house) on every single de Havilland Beaver seaplane kit. Private label hides the distributor branding (DeHavillandDreams, Inc.) and instead reinforces the clients’ brand. In this case, the private label included using Harbour Air’s company colors, logo and several pictures of the de Havilland Beavers currently operating within their fleet. We didn’t stop there.

Throughout the process we utilized our marketing and graphic design experience to lift the brand to another level. We worked with Scoretz to add additional elements to each kit that would further promote their company and brand. This included adding white base model Testor’s spray paint and a vile of both navy blue and yellow Testor’s model paint to every kit. To better match the Harbour Air Beaver fleet, we next had our graphic designer develop custom decals for each side of the fuselage and vertical stabilizer.

Conclusion
The additional elements added to the Harbour Air Group de Havilland Beaver kits provided a final shelf product where Harbour Air’s customers could purchase, assemble and paint the model to exactly match the company’s seaplane fleet with ease and accuracy. Not only does the de Havilland Beaver offer Harbour Air an extremely unique and seldom found item to complement their existing gift store merchandise, it’s also another platform by which the company can extend their branding while reminding their past customers of the positive experience they had while flying with Harbour Air.

CHECK OUT THE FINISHED PRODUCT ON OUR FACEBOOK PAGE


About DD
DeHavilland Dreams is your premier outfitter for seaplane models and toys, seaplane apparel, aviation gear and pilot supplies including logbooks, headsets, flight bags, kneeboards, survival gear, books and more. We combine our passion for seaplanes with over 13 years of graphic design and marketing experience to offer seaplane businesses and fly-In Companies unique seaplane merchandise that helps generate additional revenue, encourages repeat business and promotes the clients brand. Our new investments in screen printing enables DeHavilland Dreams, to offer seaplane an non-seaplane related custom design apparel for any design, need or budget.

There’s still time to offer your clients and employees unique seaplane merchandise this year. Contact us today to identify which wholesale merchandise can be customized for your company colors, logo, and fleet.
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